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Hi, I'm Melissa.

 

I help organisations turn complex ideas into clear plans, practical action, and steady delivery. Working across strategy, marketing, project delivery, partnerships, online learning, SaaS, corporate learning, and communications.

 

My focus is simple: helping organisations move from intention to execution without losing momentum, clarity, or control.

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What HeySunbird Is All About

Flexible senior support

I help organisations turn complex ideas into clear plans, practical action, and steady delivery. Working across strategy, marketing, project delivery, partnerships, online learning, SaaS, corporate learning, and communications.

 

My focus is simple: helping organisations move from intention to execution without losing momentum, clarity, or control.

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Many organisations need experienced support without adding permanent role. I offer project-based, fractional, part-time, and retainer support, depending on what the work requires.

 

I can lead a defined project, support an internal team, manage delivery from agreement to launch, or provide ongoing strategic and operational support.

 

This model gives organisations access to senior experience while keeping the support focused, flexible, and closely aligned to the work at hand.

What I help with

My work often sits across connected areas rather than within a single function.

 

This can include:

  • Strategy and planning

  • Marketing and communications

  • Go-to-market support

  • Project management

  • Partnership and account management

  • Online learning and LMS support

  • Service delivery and operations

  • Stakeholder coordination

  • Programme launches and implementation

  • Audits, reviews, and delivery improvement

 

I help shape the plan, clarify the work, and stay close enough to delivery to make sure it holds together.

How I work

My approach is practical, calm, and direct. I ask the questions that help teams make better decisions.

  • Who owns this?

  • What needs to happen next?

  • Does the budget match the ambition?

  • Is the team solving the right issue?

  • Can the plan work with the people, time, and resources available?

  • What will happen after launch?

 

My goal is to create work that can be understood, managed, and delivered.

Good ideas often become complicated once they meet real life.

They need a project plan, a budget, a marketing approach, a platform, stakeholder alignment, clear ownership, and someone who can keep the work moving across all of it.

That is where I come in.

 

I support organisations when a project feels stuck, delivery has become fragmented, a team needs experienced capacity, or a new offer needs a clearer route to market.

 

Sometimes the challenge is easy to name. Other times, the team knows only that the work feels slower, messier, or harder than it should.

 

I help identify what is getting in the way, define what needs to happen next, and provide the hands-on support to move it forward.

Where I fit

About Mel, Founder of HeySunbird

With 15+ years of experience across higher education, online learning, SaaS, corporate learning, partnerships, account management, marketing, and communications, my work has consistently sat between strategy and execution, helping teams manage complex projects, strengthen delivery, support clients, improve services, and keep important work moving.

 

I have a low tolerance for fluff, a high tolerance for complexity, and a long-standing habit of calling things as I see them.

 

Outside of work, I am usually managing a full household, a strong cup of coffee, and a mental checklist with no respect for office hours.

 

Business is personal to me. Good delivery depends on clear thinking, honest communication, and people who take ownership of the work.

 

If you are sitting with a project that needs to land, an offer that needs a clearer route to market, or a team that needs experienced support, let’s talk.

 

How can I help?

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